Jack of all trades,

Master of some.

Hey there! I’m Vasu,
A Delhi-based designer with 4 years of experience.
I do a lot of things, the heart of it would be weaving
meaningful stories through chaos.

Currently –

Creative Designer at Nutrabay, Brand Logo

And bridging the sentiment of people to brand.

Created high-conversion A+ content and catalogue images for Nutrabay’s sports nutrition products, enhancing visual consistency and optimizing product presentation across multiple SKUs.

More Stuff (Older Work) ✦

FMCG Packaging

Designed FMCG food packaging for multiple brands targeting international markets.

Brand Collateral

Developed strategic brand collateral to ensure visual consistency across print and digital touchpoints.

Baeman Clothing

Founded and scaled an independent clothing brand, exploring unit economics and brand strategy hands-on. ↗
Disc

My Journey

In 2025, contributed to Nutrabay’s brand by creating packaging designs, social media assets, and conversion-focused A+ and catalogue imagery.

Between 2023 and 2024, completed a full-time, in-office internship at a design agency, contributing to projects for multiple brands.

Started Baeman in 2022 as an independent clothing brand focused on building a distinct identity through thoughtful design and storytelling..

When I’m not stuck with my MAC, I’m

indulging in the many hobbies I try to juggle.

Swimming

Escaping gravity.

Travelling

Collecting stories.

Having a treat

Sweet therapy.

Running

Chasing endorphins.

Thanks for sticking till here!

If you’re on the lookout for a Creative Designer who thrives on co-creating intuitive experiences, let’s chat or connect with me on LinkedIn.

Get in touch! ↗

Website hugely inspired by Chhavinder & Suhad and made with WordPress & CSS.